From ideation & brainstorming through printing and executing, I directed the Artists & Fleas Holiday 2019 campaign to reach our goals: 1) Recruit and fill all of our holiday markets, including a new holiday pop-up in LA; 2) Create a multi-channel customer-facing campaign that was playful, attention-grabbing, and in service of our merchants and their holiday products. It was such a pleasure to see our tag lines & photoshoots come to life in large-scale window & in-store installations, social media posts & advertising, and email campaigns.

• Project-planning and copywriting list (keeping things organized!)
• Holiday product photoshoot
• Campaign post #1
• Campaign post #2 (featuring our customized holiday tote!)
• Facebook advertisement – general
• Facebook advertisement – holiday market
• Email campaign – merchant recruitment
• Email campaign – gift guide
• Email campaign – holiday market
• In-market signage
• In-market photo installation
• “On brand” street teams – just add rollerskates!