In January 2021, I was contracted by a fellow with the SNF Agora Institute to develop website content for a new initiative, Democracy Moves. As part of the project, I developed and honed Democracy Moves’ brand positioning and voice to effectively communicate their mission and goals to their members, academics, youth activists, and prospective member organizations.

I worked collaboratively with a Creative Director to bring the website to life. We started with brainstorming, building a solid user journey and site map, and finally developed the site together in Squarespace. I proposed the content strategy, wrote copy for all the pages, developed the first 5 articles for their blog, and optimized all pages for SEO. The resulting site is rich with ethos, and it thrilled our client and their colleagues at Johns Hopkins University.

Upon completion, the client offered this praise: “Molly went above and beyond throughout the project, creating engaging and simple content, and asking all the right questions along the way.”