In January 2022, I had the pleasure of working cross-functionally to develop a collection launch campaign for a suite of wedding invitations from the fashion house Carolina Herrera. 

For the launch, I set the campaign strategy, including writing the brief and coordinating with our partnerships team and Carolina Herrera’s team. My goal was to reach Paperless Post users who embodied the traits of a Carolina Herrera bride (“modern, chic and fashionable, forward-thinking and bold. They aren’t afraid of a strong color palette for their wedding, in fact, they crave it”), who coveted a House of Herrera wedding dress, and who deserved to bring that elegance to their digital wedding invitations.

I worked alongside the project manager and partnerships manager to ensure all deliverables met their specs and the stakeholders, including Paperless’s CEO and the Carolina Herrera team, were excited about the final product.

See collection.

Campaign deliverables

• Strategy and creative brief
• Marketing email
• 2 collection launch posts as well as social partnerships with Over the Moon and Wedding Chicks.
• 1 Instagram story
• Press release and assets
• Onsite updates