ROLE: CONTENT STRATEGY, STAKEHOLDER BUY-IN, CONTENT BRIEF, EDITING, REPORTING & ANALYSIS
I worked with an in-house writer to bring this to life.

As part of a new features bundle launch in July 2023, I led content development for a new page on our website that explains our features and pricing. I owned the project from brief to launch, and the page has seen a 7% conversion rate from browse to product adoption.

See the live page at https://www.paperlesspost.com/features