Cards on Flyer initiative {platform migration, unlocking new product features for users} – Led go-to-market campaign strategy and execution, including creative development and implementation of over 120 placements onsite and in our marketing channels.

• Wins:
  • At launch, the new platform’s adoption was at 77%; today it is at 91%.
  • Upload your own stamp feature launch (4/7) support
    • At launch, upload your own stamp adoption was at 1%; today it is at 2% (doubled adoption rate)
    • First email mention was on 4/7, $50K in revenue, YoY sales growth was up +28%. 
  • Text message feature launch (8/17 – 8/24)
    • 8/24 email led to $14,028 in revenue
    • YoY sales growth for 8/24 was up +64%
  • Page styles feature launch
    • 8/31 email led to $13,776 in revenue
  • Blocks feature launch
    • 9/7 email led to $15K in revenue, the 13th highest-revenue driver in the past 6 months.
    • YoY sales growth for 9/7 was up +10%
    • Blocks usage has increased from 18.9% of all CoF events to 24% of all CoF events since launch.
    • Since implementing the Blocks Awareness ad (11/10) in Create, Blocks usage has increased by 10%.