In September 2021, I had the pleasure of working cross-functionally to develop a collection launch campaign for the NYT Bestselling Author and Illustrator Vashti Harrison. 

For the launch, I set the campaign strategy, including writing the brief and interviewing and coordinating with Ms. Harrison and her agent. My goal was to focus the story on her artistry, character development, and commitment to representation in kids’ illustrations. Every child eager for their upcoming birthday party should be able to find a beautiful digital invitation that looks and feels like them and their friends. We captured the playfulness and joyfulness of Vashti’s illustrations and invitations as well as her impeccable artistry with a peek behind the scenes. 

I also worked alongside the project manager to ensure all deliverables met their specs and the stakeholders, including Paperless’s CEO and the partner, were excited about the final product.

See collection.

Campaign deliverables

• Strategy and creative brief
• Marketing email
• Blog post
• 1 collection launch social post; 1 storytelling social post (published on Instagram, Facebook, Twitter)
• 1 Instagram story
• Press release and assets
• Onsite updates